Mother England understand that your personal information is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website www.motherengland.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law.
From time to time we may need to change this policy and will do so by updating this page. This policy is effective from 21st July 2018.
Our Site is operated by Mother England, trading under BlueBucket PR, a limited company registered in England under company number 08642078, whose registered address is Brynheulog, Welsh St Donats, Cowbridge, CF71 7SS.
Our website is powered by Shopify. To read more on the Shopify GDPR policy and how data is collected and used click here.
What do we collect from you?
When you visit Mother England, we automatically collect certain information about the device you are visiting on, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse Mother England, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons", “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. This information is viewed by our shipping team in the UK.
How might Mother England use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
How do we share your information?
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here:
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We provide shipping details such as addresses and phone numbers to our distribution centre who will use it to fulfil the shipping via RoyalMail or ParcelForce when sending your order(s).
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track:
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Your rights - How you can opt-out, remove or modify information you have provided to us
To modify your e-mail newsletter subscription, please click on the “unsubscribe” link at the bottom of our newsletter.
To delete all of your online account information from our database, sign into the “My Account” section of our site and remove your shipping addresses, billing addresses & payment information. To completely remove your account, please email us and we will delete it for you. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping.
If at any point you believe the information we process on you is incorrect you can request to see this information and even have it corrected or deleted.
If you wish to raise a complaint on how we have handled your personal data, you can contact us directly and we will investigate the matter.
If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at firstname.lastname@example.org or by mail using the details provided below:
Mother England, Brynheulog, Welsh St Donats, Cowbridge, CF71 7SS, United Kingdom